Imakethi yehlabathi yezixhobo zamandla zangaphandle yomelele kwaye yahlukile, iqhutywa zizinto ezahlukeneyo ezibandakanya ukunyuka kokwamkelwa kwezixhobo ezisebenza ngebhetri kunye nokwanda komdla wokulima kunye nokulungisa umhlaba. Nantsi isishwankathelo sabadlali abaphambili kunye nentsingiselo kwimarike:
Iinkokeli zeMarike: Abadlali abakhulu kwimarike yezixhobo zamandla zangaphandle baquka i-Husqvarna Group (eSweden), Inkampani yeToro (US), iDeere & Company (US), uStanley Black & Decker, Inc. (US), kunye ne-ANDREAS STIHL AG & Co. KG (eJamani). Ezi nkampani zamkelwa ngokuvelisa izinto ezintsha kunye noluhlu olubanzi lweemveliso, ukusuka kwizitshizi zengca ukuya kwi-chainsaws kunye nezivutheli zamagqabi (MarketsandMarkets) (uPhando kunye neeMarike).
Ukwahlulwa kweMarike:
Ngohlobo lweSixhobo: Imakethi yahlulwe yaba ziimatshini zokucheba ingca, izilungisi kunye neeedger, izivuthelo, iisawha, abagibi bekhephu, kunye nabalimi kunye nabalimi. Izixhobo zokucheba ingca zibambe esona sabelo sikhulu semarike ngenxa yosetyenziso oluxhaphakileyo kwiindawo zokuhlala nezorhwebo (uPhando kunye neeMarike).
NgoMthombo waMandla: Izixhobo zinokuba namandla ngamafutha, zombane (iintambo), okanye zibe nebhetri (zingenazintambo). Ngelixa izixhobo ezisebenza ngepetroli zilawula ngoku, izixhobo ezisebenza ngebhetri zikhula ngokukhawuleza ngenxa yeenkxalabo zokusingqongileyo kunye nokuqhubela phambili kobuchwephesha bebhetri (iFortune Business Insights) (uPhando kunye neeMarike).
NgeSicelo: Imarike yahlulwe yangamacandelo okuhlala/i-DIY kunye nezorhwebo. Icandelo leendawo zokuhlala libone ukukhula okubonakalayo ngenxa yokwanda kwemisebenzi yegadi yasekhaya (MarketsandMarkets) (uPhando kunye neeMarike).
NgeSiteshi seNtengiso: Izixhobo zamandla zangaphandle zithengiswa ngeevenkile ezithengisa ngaphandle kweintanethi kunye namaqonga e-intanethi. Ngelixa ukuthengisa ngaphandle kwe-intanethi kuhlala kukhongamela, ukuthengisa kwi-intanethi kukhula ngokukhawuleza, kuqhutywa kukulungeleka kwe-e-commerce (iFortune Business Insights) (uPhando kunye neeMarike).
Imibono yeNgingqi:
UMntla Melika: Lo mmandla ubambe esona sabelo sikhulu semarike, siqhutywa sisidingo esikhulu se-DIY kunye neemveliso zokhathalelo lwengca. Iimveliso eziphambili ziquka izivutheli zamagqabi, iisaww, kunye nezinto zokucheba ingca, (iFortune Business Insights) (uPhando kunye neeMarike).
IYurophu: Iyaziwa ngogxininiso lwayo lokuzinza, iYurophu ibona utshintsho olubhekiselele kwisixhobo esinebhetri kunye nezixhobo zombane, kunye neerobhothi zokucheba ingca eziye zidume kakhulu (iFortune Business Insights) (uPhando kunye neeMarike).
I-Asiya-Pasifiki: Ukufudukela kwabantu ezidolophini okukhawulezayo kunye nokukhula kwishishini lokwakha konyusa imfuno yezixhobo zamandla zangaphandle kumazwe afana neTshayina, iJapan kunye neIndiya. Lo mmandla kulindeleke ukuba ubonise ukukhula okuphezulu ngexesha loqikelelo (iMarketsandMarkets) (uPhando kunye neeMarike).
Lilonke, imakethi yezixhobo zamandla zangaphandle kulindeleke ukuba iqhubeke nokukhula kwayo, iqhutywa luphuhliso lwetekhnoloji, ukwanda kwabantu basezidolophini, kunye nokukhethwa okukhulayo kweemveliso ezihambelana nokusingqongileyo.
Ubungakanani bemakethi yeSixhobo saMandla sangaphandle sehlabathi kulindeleke ukuba bukhule ukusuka kwi-33.50 yeebhiliyoni zeedola ngo-2023 ukuya kwi-48.08 yeebhiliyoni zeedola ngo-2030, kwi-CAGR ye-5.3%.
Ukuvela kunye nokwamkelwa kobuchule obuphambili betekhnoloji kunokuvuselela amathuba
Ukuphehlelelwa kweemveliso ezintsha ngetekhnoloji ekhulayo ibisoloko ingumqhubi wentengiso obalulekileyo kunye nokukhula kweshishini ukutsala abathengi abaninzi kunye nokuzalisekisa imfuno ekhulayo. Ke ngoko, abadlali abaphambili bagxininisa ekuvelisweni nasekuphuhlisweni kweemveliso ezintsha ezinobuchwephesha bokusika ukujongana neemfuno ezahlukeneyo kunye nokukhethwa kwabasebenzisi bokugqibela ukuze bahlale bekhuphisana ngokwezabelo zentengiso. Umzekelo, ngo-2021, i-Hantech yaphehlelela isivuthelo samagqabi esinobhaka esinamandla ngakumbi kunayo nayiphi na enye imodeli esandula ukuphehlelelwa nguye nawuphi na umenzi wase China. I-blower yamagqabi inikezela ukusebenza okuphezulu okugxile kumandla, ubunzima bokukhanya, kunye nemveliso ephezulu. Ukongeza, abasebenzisi bokugqibela abanje ngeengcali okanye abathengi bakhetha iimveliso eziphucukileyo zetekhnoloji. Bazimisele ukuchitha imali kwiimveliso ezineempawu eziphambili kunye nobuchwepheshe obutsha, ngaloo ndlela beqhuba ukukhula kobuchwephesha obusakhulayo kushishino lwamandla angaphandle.
Inkqubela phambili yezobuchwephesha kunye nokukhula koqoqosho ngokubanzi kuya kuxhasa imakethi
Ukuphehlelelwa kweemveliso ezintsha ngetekhnoloji ephuhlayo kuye kwaba ngumqhubi ophambili wentengiso kunye nokukhula kweshishini, okwenza iinkampani zitsale abathengi abaninzi kwaye zihlangabezane nemfuno ekhulayo. Ngokwamkelwa kwezixhobo ze-IoT kunye nokuthandwa kweemveliso ezihlakaniphile nezixhunyiwe, abavelisi bagxile ekuboneleleni ngezixhobo ezixhunyiwe. Inkqubela phambili yetekhnoloji kunye nokwamkelwa kweetekhnoloji zenethiwekhi ezingenazingcingo kukhokelele kuphuhliso lwezixhobo ezihlakaniphile neziqhagamshelweyo. Ukwenziwa kwee-OPE ezihlakaniphile neziqhagamshelweyo kuya kusiba kubaluleke ngakumbi kubavelisi abaphambili. Umzekelo, imakethi kulindeleke ukuba ixhamle ekwandeni okwandisiweyo kweerobhothi zokucheba ingca ngenxa yenkqubela phambili yetekhnoloji. Ngapha koko, imfuno yeesaha ezinamandla ebhetri kunye neentambo kushishino lokwakha yeyona nto iqhuba ukukhula kwecandelo.
Ukonyuka komsebenzi wentsapho kunye nomdla womninimzi egadini iye yandisa ukusetyenziswa kwezixhobo zamandla zangaphandle kwiiprojekthi ze-DIY
Uhlaza aluhambelani kuphela neendawo apho izityalo zikhulile, kodwa kunye neendawo apho abantu banokukhululeka khona, bagxininise ingqalelo yabo, kwaye badibanise nendalo kunye nomnye. Namhlanje, ukwenza isitiya kunokubonelela ngeenzuzo ezininzi zempilo yengqondo kubomi bethu bemihla ngemihla. Abona baqhubi baphambili bale ntengiso kukunyuka kwemfuno yeenkonzo zokuhombisa umhlaba ukwenza amakhaya abo athandeke ngakumbi kunye nesidingo sabasebenzisi bezorhwebo ukuphucula inkangeleko yezakhiwo zabo. Izixhobo zokucheba ingca, izivuthelo, oomatshini abaluhlaza, kunye neesarha zisetyenziselwa imisebenzi eyahlukeneyo yokulungisa umhlaba efana nokugcinwa kwengca, ukugcinwa komhlaba okunzima, ukulungiswa kwengca, ukunyamekelwa kwemithi, ukhathalelo lwengca ephilayo okanye yendalo, kunye nokususwa kwekhephu kwicandelo lokulungisa umhlaba. Ukukhula kwendlela yokuphila yasedolophini kunye nokunyuka kwemfuno yezixhobo zangaphandle ezinje ngokulungisa umhlaba kunye nokulima. Ngokukhula ngokukhawuleza kwezoqoqosho, kulindeleke ukuba malunga nama-70% abantu behlabathi bahlale kwizixeko okanye kufutshane nezixeko, nto leyo ebangela imisebenzi eyahlukahlukeneyo yokufudukela ezidolophini. Ngenxa yoko, ukukhula kwabantu ezidolophini kuya konyusa imfuno yezixeko ezikrelekrele kunye neendawo eziluhlaza, ukugcinwa kwezakhiwo ezitsha kunye neendawo eziluhlaza zoluntu kunye neepaki, kunye nokuthengwa kwezixhobo. Ngokuchasene nale meko, inani leenkampani ezifana neMakita zibonelela ngeendlela ezizezinye kwizixhobo ezibaswe ngerhasi ukuhlangabezana nemfuno ekhulayo ngophuhliso oluqhubekayo lweenkqubo ze-OPE ezingenazintambo, ezineemveliso ezimalunga nama-50 kwicandelo, zenza izixhobo zibe lula kwaye kulula ukuzisebenzisa, kunye nokubonelela ngezisombululo ezizinzileyo ukuhlangabezana neemfuno zabantu abalupheleyo.
Ukugxila okwandisiweyo kwinkqubela phambili yetekhnoloji ukuxhasa ukwandiswa kweemarike
Amandla adla ngokubonelelwa ngeenjini zepetroli, iinjini zombane, kunye neenjini ezisebenza ngebhetri, ezisetyenziselwa ingca eyomileyo, imbonakalo yomhlaba, iigadi, iinkundla zegalufa, okanye ukhathalelo lomhlaba. Izixhobo ezisebenza ngebhetri ziye zaba zezona mfuno zigqithisileyo kwiindawo ezahlukeneyo ngenxa yophuhliso lomsebenzi owomileyo okude, amaxabiso egesi aguqukayo, kunye neenkxalabo zokusingqongileyo. Abadlali bezentengiso abaphambili baxhasa iimveliso zendalo kunye nezisebenziseka lula kwaye babonelela ngezisombululo ezingcono kubathengi babo. Ukufakelwa kombane kuguqula uluntu kwaye kubalulekile ekuphumezeni uqoqosho lwekhabhoni ephantsi.
Umthombo wamandla epetroli ulawula isabelo semarike ngenxa yokwamkelwa kwayo kwimisebenzi enzima
Ngokwesiseko somthombo wamandla, imakethi yahlulwe yangamandla epetroli, amandla ebhetri, kunye nemoto yombane/amandla anentambo. Icandelo elinamandla epetroli libalwa njengesona sabelo siphambili semarike kodwa kulindeleke ukuba lehle kancinci ngenxa yengxolo yalo kunye nokukhutshwa kwekhabhoni okuveliswa kukusetyenziswa kwepetroli njengamafutha. Ukongeza, icandelo elinamandla ebhetri libambe isabelo esibalulekileyo sentengiso njengoko zingakhuphi ikhabhoni kwaye zivelise ingxolo encinci xa kuthelekiswa nezixhobo ezisebenza ngepetroli, ukwamkelwa kwezixhobo ezisebenza ngaphandle ngenxa yemithetho karhulumente yokunciphisa impembelelo kokusingqongileyo lenze icandelo elisebenza ngebhetri libe lelona candelo likhula ngokukhawuleza ngexesha lokuqikelela. Ezi zikwaqhuba imfuno yezixhobo zamandla kwimimandla eyahlukeneyo.
Uhlalutyo lweSales Channel
Ijelo lokuthengisa ngokuthe ngqo lilawula imarike ngenxa yokwahlulwa kwevenkile
Ngokusekwe kwijelo lentengiso, imarike yahlulwe kwi-e-commerce kunye nokuthenga ngokuthe ngqo ngeevenkile ezithengisayo. Icandelo lokuthenga ngokuthe ngqo likhokelela kwimarike njengoko uninzi lwabathengi luxhomekeke ekuthengeni ngokuthe ngqo kwiivenkile ezithengisa eMntla Melika, eYurophu naseAsia Pacific. Ukuthengiswa kwezixhobo zamandla zangaphandle ngokuthengwa ngokuthe ngqo kuyehla njengoko abavelisi bemveliso yengca kunye negadi banda bephumelela kumaqonga e-e-commerce afana neAmazon kunye neHome Depot. Icandelo le-e-commerce lithatha indawo yesibini ngobukhulu kwimarike; intengiso kumaqonga e-intanethi yonyukile ngenxa ye-Crown Pneumonia entsha (COVID-19) kwaye kulindeleke ukuba iqhubeke ikhula kwiminyaka ezayo.
Uhlalutyo ngokusetyenziswa
Usetyenziso lwe-DI yendawo yokuhlala lulawule isabelo sentengiso ngenxa yokwanda kwemisebenzi yokulima
Imakethi yahlulwe yangayindawo yokuhlala/ye-DIY kunye nezicelo zorhwebo. Omabini amacandelo abone ukwanda kwemfuno ngokukhula kweeprojekthi ze-DIY (Yenza-ngokwakho) kunye neenkonzo zokujonga umhlaba. Emva kokuhla kweenyanga ezimbini ukuya kwezintathu emva kokuqhambuka kwentsholongwane entsha, izicelo zokuhlala kunye nezorhwebo zaphinda zavela ngamandla kwaye zaqala ukuchacha ngesantya esikhawulezayo. Indawo yokuhlala/ye-DIY ikhokele imakethi ngenxa yokukhula okubonakalayo kusetyenziso lwasekhaya, kunye nemfuno yezixhobo zamandla zangaphandle kwindawo yokuhlala/i-DY yonyuka njengoko ubhubhane unyanzelise abantu ukuba bahlale ekhaya kwaye bachithe ixesha bephucula iigadi kunye neendawo zokubukela ezinenombolo.
Ixesha lokuposa: May-16-2024